Websites for jewellery stores
Website design for jewellery shops in Kolkata
Buying gold is a trust decision, and families now look a jeweller up online before they walk into the showroom. A website that shows the day’s rate, explains how you charge for making and confirms your pieces carry a BIS hallmark answers those questions at home, so the visit can be about choosing a design.
What your customers type into Google
- hallmark gold jewellery shop Bowbazar
- today 22 carat gold rate Kolkata
- bridal jewellery set price Kolkata
- jeweller near me old gold exchange
- light weight gold necklace Behala
- gold savings scheme jeweller Kolkata
- diamond ring shop Gariahat
Your website and Google listing should answer every one of these.
Why it matters
Why jewellery stores need their own website.
- 01
Price questions get answered before the visit
Buyers often ring three or four jewellers to compare making charges. A plain page on how you price a piece (weight times the day’s rate, plus making, plus GST) shows you have nothing to hide and saves your counter staff from repeating it on the phone.
- 02
Wedding shopping happens across cities
A bride in Kolkata, her mother in Durgapur and a brother in Bengaluru can open the same bridal set on their phones and agree on one shortlist, which beats passing round a blurry photo.
- 03
Trust in one place
Your hallmarking practice, exchange and buyback terms and the history of the shop sit together on one page, instead of living in old bills and word of mouth.
What we build
What your website includes.
Gold rate and price estimator
Show the day’s 22K and 18K rate and let visitors pick a weight and a making-charge band to see a rough total with GST. A line beside it says the final price is fixed at billing.
Catalogue with purity and weight filters
Necklaces, bangles, earrings and rings, filtered by 22K, 18K, diamond or silver and by weight range, so someone after a light chain under 10 grams isn’t scrolling past bridal chokers.
Old-gold exchange estimator
Customers enter the weight and purity of old jewellery and see an indicative exchange value, with your deduction and testing policy written in plain words.
Gold savings scheme page
Explain your monthly scheme, show what the instalments add up to and take enrolment enquiries on WhatsApp. Use the same terms your counter staff quote, word for word.
Store visit or video call booking
Buyers book a slot to see bridal sets in the showroom or over a video call, so the pieces are laid out and a salesperson is free when they arrive.
Hallmark and HUID explainer
A short page showing what the BIS hallmark looks like on your pieces and how a customer can check the HUID in the BIS CARE app. It turns a rule you already follow into a reason to trust you.
Price
The plan most jewellery stores pick.
Pro (₹24,999) fits most jewellers: 9 or more pages for collections, a section you edit yourself for the day’s rate and Dhanteras or Akshaya Tritiya offers, and separate pages for each showroom. A single-counter shop can start on Growth. Online sales with payment, and an automatic rate feed from a provider, are quoted separately.
One-time price. Domain and hosting renewal is about ₹2,500 a year from year two. Pay 50% after you approve the free demo.
Pro
₹24,999one-time
For multi-branch or fast-growing businesses.
- 9+ pages
- Everything in Growth
- Blog or offers section you can edit
- Multi-branch pages
- Speed and SEO audit
- 3 months maintenance
Google & Maps
How to get found in local searches.
Advice we follow when we set up your Google Business Profile and website. Most of it you can do yourself today.
- 01
Give each showroom its own Google Business Profile, verified at its own address with its own phone number. One listing standing in for two shops confuses Maps and the customer.
- 02
Choose Jewellery store as the main category and add secondary categories only for work you genuinely do, such as buying old gold or repairs.
- 03
Upload sharp, well-lit photos of real pieces, the counter and the entrance. A stock image of a necklace tells a buyer nothing about your shop.
- 04
Use profile posts around Dhanteras, Akshaya Tritiya, Jamai Sasthi and the wedding months. Talk about the occasion and the collection rather than a rate that will be out of date tomorrow.
- 05
Ask for a review when a purchase or repair is collected, but never offer a discount or gift in return. Google’s policies forbid incentivised reviews, and such reviews can be removed.
Rules worth knowing
- Since 1 April 2023, gold jewellery generally cannot be sold unless it carries the BIS hallmark with a six-character HUID (Hallmark Unique Identification), with a few exemptions. Say so on your site and point buyers to “Verify HUID” in the BIS CARE app. Check the current rules on bis.gov.in (opens in a new tab).
- Label any rate on the site as indicative, and show making charges and GST as separate lines so the online figure never surprises anyone at billing.
- Gold savings schemes can fall under deposit rules depending on how the scheme is structured and how your business is registered. Have your CA check the terms before they go on the website.
General guidance, not legal advice. Rules change, so check the current version with your council or regulator.
FAQ
Questions owners ask us.
More answers on the FAQ page.
Can the website show today’s gold rate?
Yes. On Pro the rate can sit in the section you edit yourself, so changing it each morning takes a minute from your phone. An automatic feed from a rate provider is possible as a custom add-on. Either way, keep a line saying the final price is fixed at billing.
Can customers buy jewellery and pay on the website?
It can be built, but for high-value gold many shops prefer the final sale at the counter, where weight is checked and the bill is made. A catalogue with “reserve this piece” and video-call booking fits the packages; online payment, insured shipping and returns are an ecommerce custom quote.
How much does a jewellery shop website cost?
Packages run from ₹7,999 to ₹24,999 one-time, and Pro at ₹24,999 is what we suggest for most showrooms. The full breakdown is on our pricing page. Domain and hosting renew at about ₹2,500 a year from the second year.
Should I put a price on every piece?
Not necessarily. Prices move with the gold rate, so many shops list weight and purity with a “from” price or “price on request”. For coins and lightweight daily-wear pieces, an approximate price helps people decide the trip is worth it.
What should I do on Google so people find my showroom?
Set up and verify your Google Business Profile, keep hours right during festivals and add real photos. This step-by-step guide covers verification and the usual mistakes. The website then gives Google more to read about your collections and branches.
For jewellery stores
See your website before you pay anything.
Send us your Google listing on WhatsApp. In about 2 days you get a homepage made with your name, photos and services. Like it? Pay half and go live in about 7 days.
- Free demo before you pay
- Pay 50% after you approve
- Domain in your name
Hi WebNestle, I'd like a free demo homepage.Business type: Boutique / jewellery / shop(via website: industry-jewellers)
Ready to sendNothing is sent until you press send in WhatsApp.